Something that has been grinding my gears recently is web agencies posting in their advertising how many websites they have made. Kudos to you on building some websites. What those figures don’t tell you is how happy the customer was with the work, what sized project they were, and where those customers are now.
There is a big difference between a 3-5 hour single page brochure website thrown together using existing templates so it looks the same as many other websites out there, as opposed to a large e-commerce, corporate intraweb or business processes site with hundreds of moving parts. Or from a blank canvas for the client to fill in content, to a well copywritten and targetted, designed and optimised website built to last.
Our job as web developers isn’t actually about selling code. Yes that is part of it, and we take pride in a job well done. But actually, we sell human interaction. Service. Was the process of getting to the destination with your software or website enjoyable, did we cover all the requirements and add value to your ideas, amplifying them, helping your business thrive. And do you feel good at the end of it. Have you got the support you need to take things to the next level?
So whilst you may see ads around, boasting thousands of websites delivered, trust people more than you trust billboards. Word of mouth, and results, speak far stronger than digits plastered about.